Retailers need to not only adapt to but also anticipate changing customer behaviour as we move into a new reality. The COVID-19 pandemic dealt the retail sector a series of massive blows, greatly reducing in-store foot traffic and forcing a technological revolution virtually overnight. Even with retail stores now reopened, the pandemic has likely changed […]
Thought Leaders
Our Thought Leadership series highlights the province's notable domain experts and is meant to offer guidance and insight to our readers. Interested in sharing your knowledge? Reach out to rob@techcouver.com with your pitch.
Take Control of Your Crypto: Bitcoin Well CEO Shares Safety Tips
As cryptocurrency continues to gain acceptance in Canada, there has been an influx of consumers looking for ways to participate in this white-hot market. As such, Canadians are being advised to spend wisely and safely as Canadians lost nearly $11 million through digital currency scams alone, second only to wire transfer fraud, in the first […]
Beating the Competition for Creative Talent
For design-based companies, Vancouver has it all: a great natural environment, international culture, and creative educational institutions aplenty. This combination had acted like a tractor beam, pulling creative companies—and creative talent—into the city’s orbit. Our challenge, as a growing company in need of talented 2D and 3D creatives is to convince artists to work for […]
Scaling During A Remote Work Era: Why Agility, Trust and Flexibility Matter
By now we’re used to headlines mulling over predictions as to what the future of work will look like. Some industries have weathered the COVID storm better than others. Some are inherently set up for leveraging technology and highly autonomous individuals to work remotely as extensions of the company. The traveling sales(person) comes to mind […]
Why Web3 Is Here To Stay
Historically, networking technology like…the internet has followed the classic bell curve of adoption. The innovators, the early adopters, the majority and then everyone else. This next-generation, popularly known as Web3, is not any different. Or is it? What is Web3 Web3 is not just about technology, it’s about ownership, a concept of ownership that is […]
How To Build A Billion-dollar Business Based On Good Old-fashioned Fundamentals
In the fast and furious world of technology, it’s easy for founders to assume that the amount of venture financing they raise correlates to their company’s long-term value. It’s true that external funding can be a great way to fast-track growth (and keep the lights on). But with seemingly more capital available than ever before, […]
New Year, New Cyberthreats
With the new year upon us, that means an escalating severity and frequency of ransomware and cyberattacks, according to FortiGuard Labs, the global threat intelligence and research team of Fortinet. These latest prognostications come as cybercriminals continue to evolve their tactics and techniques, becoming more like traditional advanced persistent threat (APT) groups. As we move […]
The Future of NFTs, What’s In Store For 2022
Unless you were completely unplugged for all of 2021, you probably noticed crypto and NFTs, in particular, had quite the year. The largest NFT Marketplace, OpenSea, saw over $10 billion traded in 2021 alone. But in case you were hanging out all year in a cabin on Savary Island, let’s review what happened and where […]
Connecting the Dots: January 2022
Each month, the team at Switchboard Public Relations connects the dots between the trends, headlines and narratives informing the B.C. tech sector. For January’s Connecting The Dots, the team looks back on the month’s raises, CubicFarm Systems’ innovative supply chain solutions, and the industry as a whole as it takes the time to #ShowUsYourLeave. Tech […]
Community Manager – the Essential Worker?
Today is National Community Manager Appreciation and a fitting time to look at how the term has come to include the role of the modern-day strata manager and to ensure today’s strata managers are given the appreciation they deserve. After all, the pandemic has proven just how essential they are to the continuity of our […]