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Effective this month, FORM’s Smart Swim 2 goggles are available to purchase at 20 Apple Store locations throughout Canada and the U.S., as well as at Apple’s online store. “Apple undoubtedly offers a premium retail experience globally, and we’re thrilled that customers can try on and purchase our Smart Swim 2 goggles in-store, or buy […]

Vancouver wearable tech pioneer FORM has launched the second-generation of its augmented reality swim goggles. Available to purchase now worldwide, the smaller, more comfortable FORM Smart Swim 2 features integrated heart rate monitoring and an innovative digital compass for open water navigation. Building on the award-winning success of the Smart Swim 1, FORM Smart Swim […]

Vancouver’s FORM, the company behind the world’s first Smart Swim Goggles, has launched HeadCoach™, a first-of-its-kind live, digital swim coach. Available immediately, HeadCoach is set to make waves in the industry through in-goggle, real-time coaching, the next step in breaking down the barriers between what swimming is and what it could be. Swimming is a highly […]

Vancouver’s FORM, the company behind the world’s first Smart Swim Goggles, has added Christopher Stadler and Kevin Abt to its leadership team as Board Member and Chief Revenue Officer, respectively. As award-winning FORM gears up for its next growth phase, Stadler and Abt’s experience as seasoned industry veterans in the fitness technology space is perfectly matched […]

Thanks to miniaturization, artificial intelligence and machine learning, sports that haven’t seen a whole lot of tech innovation are finally getting their day in the sun. Vancouver’s FORM, the company behind the world’s first Smart Swim Goggles, has won two prestigious awards: Wearable of the Year at the 2023 Sports Technology Awards and the iF […]

Thanks to Vancouver direct-to-consumer fitness technology startup FORM, swimmers can now be led through immersive workout swim experiences and access hundreds of workouts in an ever-expanding library. FORM announced the launch of a new Workouts feature today. The new feature guides swimmers through motivating workouts in real-time using the FORM goggles’ augmented reality display. Available […]

Vancouver’s FORM is partnering with Jacuzzi Brands to bring an exclusive connected experience to their FORM Smart Swim Goggles and Jacuzzi swim spas allowing swimmers to experience performance metrics in real-time through FORM’s augmented reality display. The partnership comes in the midst of a global demand for at-home and connected fitness options, as consumers look […]