Thanks to Vancouver direct-to-consumer fitness technology startup FORM, swimmers can now be led through immersive workout swim experiences and access hundreds of workouts in an ever-expanding library. FORM announced the launch of a new Workouts feature today. The new feature guides swimmers through motivating workouts in real-time using the FORM goggles’ augmented reality display. Available […]
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FORM Smart Swim Goggles Now Connect to Jacuzzi Swim Spas
Vancouver’s FORM is partnering with Jacuzzi Brands to bring an exclusive connected experience to their FORM Smart Swim Goggles and Jacuzzi swim spas allowing swimmers to experience performance metrics in real-time through FORM’s augmented reality display. The partnership comes in the midst of a global demand for at-home and connected fitness options, as consumers look […]
Shop Local & Support Vancouver Tech With These 5 Direct-to-consumer Holiday Gifts
Black Friday is coming and you’re likely being bombarded with online offers and email discount codes tempting you to take advantage of the ‘lowest prices of the year’. The COVID-19 pandemic and corresponding lockdown will make holiday gift shopping harder than ever this year, making online shopping the solution. While Amazon is likely your go-to […]
FORM Smart Swim Goggles Available on Apple.com in Time for Holiday Shopping
Vancouver’s FORM announced today that their Smart Swim Goggles are now available for purchase on Apple.com. Apple represents a significant channel win for the direct-to-consumer sports technology and comes soon after FORM’s launch of open water features through a free firmware update in the summer of 2020. Through the update, swimmers can view real-time GPS […]
FORM Launches Open Water Features For Smart Swim Goggles
Vancouver’s FORM Swim has updated their augmented-reality display equipped swim goggles to include open water features. The direct-to-consumer sports tech startup launched a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin smartwatch or Apple Watch. Available immediately, the update gives swimmers the ability to […]
FORM Swim Goggles To Include Open Water Features This Summer
Vancouver’s FORM Swim is updating their augmented-reality display equipped swim goggles to include open water features this summer. Soon swimmers will be able to view real-time GPS performance metrics and heart rate in real-time while swimming outdoors in open water. These features are in addition to the standard performance metrics offered through the FORM goggles in […]
FORM Raises $12 Million Series A Round For Augmented Reality Swim Goggles
FORM has raised a $12 million Series A round led by large family offices in the UK and Denmark with participation from Silicon Valley Bank. Vancouver’s FORM is the direct-to-consumer sports technology company behind the world’s first augmented reality swim goggles. The investment comes after the successful launch of the FORM Smart Swim Goggles in […]
FORM Smart Swim Goggles Win 2020 Red Dot Award for Product Design
Vancouver’s FORM is a winner of a Red Dot Award for Product Design for their FORM Smart Swim Goggles. The prestigious Red Dot award recognizes the FORM goggles for outstanding innovation, industry-leading design quality, and the unique experience they deliver to users. Launched in August of 2019, the FORM goggles are the first premium swimming […]
FORM Augmented-Reality Swim Goggles Now Support Polar Heart Rate Monitors
Vancouver’s FORM has added heart-rate monitoring to its $200 augmented reality goggles that let swimmers track their lap-swimming data. Today the sports tech startup announced the release of a free firmware update for the FORM Swim Goggles that enables support for Polar’s optical heart rate monitors, giving swimmers the unprecedented ability to view their real-time […]
FORM and Polar to Bring Heart Rate to Augmented Reality Swim Goggles
Vancouver’s FORM has announced that their augmented reality swim goggles will support Polar heart rate technology starting in November 2019, enabling a level of training effectiveness and precision never before experienced by swimmers. The FORM Swim Goggles are a pair of premium swim goggles with a see-through, augmented-reality display that delivers performance metrics in real […]