Just days after being celebrated as one of B.C.’s “anchor companies” — though not quite taking home the trophy at this year’s BC Tech Association awards — Hootsuite is back in the headlines for a less flattering reason: layoffs. The Vancouver-based social media management company confirmed to Business in Vancouver this afternoon that it is […]
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Hootsuite Acquires Talkwalker to Innovate at Intersection of Social and AI
After Hootsuite’s 2022 rebrand, the longstanding Vancouver social media firm found itself laying off staff in 2o23 (alongside, of course, a lot of other tech companies across the continent). Since then, the storied pioneer launched an AI product and, most recently, announced an acquisition. Hootsuite this week acquired Luxembourg’s Talkwalker, an AI-powered “social listening solution” […]
Hootsuite Unveils OwlyWriter, an AI That Helps You Get Creative with Content
Hootsuite, a prominent player in the ever-evolving field of social media management, today introduced OwlyWriter AI, a content creation tool powered by artificial intelligence. Recognizing the growing demand for speed and agility in social media content creation, Hootsuite has developed OwlyWriter AI to help social marketers overcome creative block, a common challenge they face on […]
Hootsuite Appoints New CEO, Lays Off 70 More Staff
Hootsuite has conducted its third round of layoffs in about six months, laying off 70 more staff today. According to The Logic, the layoffs affect about seven per cent of its staff. Last year Hootsuite laid off five per cent of its workforce in November and 30 per cent in August as tech firms looked to extend their […]
Latest Hootsuite Cut Reflects ‘Current Economic and Market Realities’
This week, Hootsuite let go of a few more staff. “Today, Hootsuite made the difficult decision to go through another round of layoffs, and unfortunately I was affected,” a former product manager for the Vancouver company revealed on LinkedIn earlier this week. A Hootsuite spokesperson informed Daily Hive that roughly 5% of staff were cut. […]
Hootsuite Hammered by Downturn, Cuts 30% of Staff
Tech firms across Canada continue to face significant headwind. In just the Vancouver area, stable tech firms Unbounce and Article saw major layoffs within the past week. Across the land, we’ve seen rapidly growing companies like Ottawa’s Shopify and Toronto’s Clearco abruptly reverse course. Now it is Hootsuite’s turn. Despite scaling back hiring plans earlier […]
A Succinct Record of Hootsuite
The brains behind Techcouver have been covering Hootsuite since 2008. Back then, there was no Owly—or even a Hootsuite, for that matter. But there was one Invoke Media, a digital agency growing in the heart of Vancouver and at the time toying with a rather “Bright” idea. And that is where our story begins… 2008 […]
Hootsuite Rebrands with New System, ‘Bold Vision’ for Social
Hootsuite believes it has emerged from the COVID-19 Pandemic with a bold new vision for the company. The Vancouver-based startup is an icon of the city and the internet for pioneering social media management back in 2008, when many of today’s most popular networks were nascent or yet to exist. “What we know is that […]
Hootsuite, Later Join New TikTok Marketing Partner Program
TikTok has launched its Marketing Partner Program and two Vancouver companies are among the global video platform’s inaugural wave of partners to be awarded TikTok’s Content Marketing badge. The partnership unlocks new TikTok features for brands and creators, such as Auto Publish which allows users to schedule posts ahead of time, a social tool called Conversations, […]
Hootsuite Welcomes Natalia Williams as Chief Product Officer
Hootsuite continues to grow its c-suite nest with the announcement today that Natalia Williams has joined the Vancouver-born company as Chief Product Officer. In her role, and as part of the executive leadership team, Natalia will have responsibility for Hootsuite’s strategic product direction, product management, and product design. Williams brings over 15 years of product […]