Hootsuite has conducted its third round of layoffs in about six months, laying off 70 more staff today. According to The Logic, the layoffs affect about seven per cent of its staff. Last year Hootsuite laid off five per cent of its workforce in November and 30 per cent in August as tech firms looked to extend their […]
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Latest Hootsuite Cut Reflects ‘Current Economic and Market Realities’
This week, Hootsuite let go of a few more staff. “Today, Hootsuite made the difficult decision to go through another round of layoffs, and unfortunately I was affected,” a former product manager for the Vancouver company revealed on LinkedIn earlier this week. A Hootsuite spokesperson informed Daily Hive that roughly 5% of staff were cut. […]
Hootsuite Hammered by Downturn, Cuts 30% of Staff
Tech firms across Canada continue to face significant headwind. In just the Vancouver area, stable tech firms Unbounce and Article saw major layoffs within the past week. Across the land, we’ve seen rapidly growing companies like Ottawa’s Shopify and Toronto’s Clearco abruptly reverse course. Now it is Hootsuite’s turn. Despite scaling back hiring plans earlier […]
A Succinct Record of Hootsuite
The brains behind Techcouver have been covering Hootsuite since 2008. Back then, there was no Owly—or even a Hootsuite, for that matter. But there was one Invoke Media, a digital agency growing in the heart of Vancouver and at the time toying with a rather “Bright” idea. And that is where our story begins… 2008 […]
Hootsuite Rebrands with New System, ‘Bold Vision’ for Social
Hootsuite believes it has emerged from the COVID-19 Pandemic with a bold new vision for the company. The Vancouver-based startup is an icon of the city and the internet for pioneering social media management back in 2008, when many of today’s most popular networks were nascent or yet to exist. “What we know is that […]
Hootsuite, Later Join New TikTok Marketing Partner Program
TikTok has launched its Marketing Partner Program and two Vancouver companies are among the global video platform’s inaugural wave of partners to be awarded TikTok’s Content Marketing badge. The partnership unlocks new TikTok features for brands and creators, such as Auto Publish which allows users to schedule posts ahead of time, a social tool called Conversations, […]
Hootsuite Welcomes Natalia Williams as Chief Product Officer
Hootsuite continues to grow its c-suite nest with the announcement today that Natalia Williams has joined the Vancouver-born company as Chief Product Officer. In her role, and as part of the executive leadership team, Natalia will have responsibility for Hootsuite’s strategic product direction, product management, and product design. Williams brings over 15 years of product […]
Hootsuite Celebrates International Women’s Day with World Woman Hour
Today on International Women’s Day, Hootsuite will power the second annual World Woman Hour, a global digital celebration dedicated to highlighting inspirational stories of women from all walks of life. Led by the World Woman Foundation, the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 […]
Hootsuite To IPO Before End Of Year?
According to BetaKit, Vancouver-born Hootsuite is finalizing its preparations to go public on the Toronto Stock Exchange before the end of the year. Sources with direct knowledge of the company’s plans, who asked to remain anonymous as they are not authorized to speak publicly, confirmed to BetaKit that Hootsuite hopes to IPO on the TSX […]
Hootsuite Joins Twitter’s Official Partner Program
Vancouver’s Hootsuite is now part of Twitter’s Official Partner Program. The program showcases leading technology solutions that are best-in-class, vetted, and able to expand what’s possible for businesses on and off Twitter. By working with Twitter’s official partners, companies ranging from small-businesses to enterprises are able to tap into the world’s public conversation on Twitter […]